Competitor analysis & Strategy planning

In crafting our web design strategy, we delve into competitor analysis to uncover potential opportunities and threats. Bringing stakeholders together, we collaborate to determine the best course of action for our UI/UX strategy, setting clear guidelines on what to pursue and what to avoid. Our approach involves connecting the dots strategically, ensuring a comprehensive plan that maximizes our strengths and addresses potential challenges.

• Creating low fidelity sketches

As we gather the IA, we get a fair understanding of composing the screen structure. We start creating on paper prototypes, using navigations and content action for user engagement journeys. Early feedback and less reworks makes everyone’s life easier.

• Creating high fidelity wireframes

As our designers complete the sketches, they transfer the paper prototypes into high fidelity wireframes by defining exact shape, size and reference of how the actual screen would look like after development.

• Setting up UI guidelines

The last step is preparing a foolproof guide sheet where we list down the UI guidelines with color palette, icons, typography and their components. For every design we do, we have a client requirement specific UI guideline.